Dec 25, 2024, 6:30 – 7:30 AM (UTC)
Salesforce Marketer Group, Patna, India
Salesforce Marketing Cloud (SFMC) is a robust digital marketing platform that enables businesses to create, automate, and analyze marketing campaigns across multiple channels, including email, SMS, social media, and web. It helps organizations deliver personalized customer experiences at scale, driving engagement, loyalty, and revenue growth.
**Agenda: Basics of Salesforce Marketing Cloud (SFMC)**
1. **Introduction to SFMC**
- Overview of Salesforce Marketing Cloud
- Key benefits and use cases
2. **Core Components of SFMC**
- **Email Studio**: Managing email campaigns
- **Journey Builder**: Automating customer journeys
- **Audience Builder**: Segmenting and targeting audiences
- **Content Builder**: Creating and managing marketing assets
3. **Data and Analytics**
- Measuring campaign performance
- Leveraging insights to drive ROI
4. **Integration Capabilities**
- Connecting SFMC with Salesforce CRM and other tools
5. **Q&A and Next Steps**
- Addressing questions and discussing implementation pathways
Dentsu
Marketing Cloud Developer
Dentsu
Community Group Leader
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