External Actions and External Activities is the latest innovation to come to Account Engagement (Pardot). However there is a learning curve to be able to make the most of the solution.

Brandon Walton, a Salesforce Marketing Champion and founding partner of Cypress Learning Solutions, will provide a live demo and walk-thru of their solution called WebhooksByCypress. 

The solution works great for sending a Webhook into Zapier to trigger external integrations.