This panel is geared toward people who currently work with Pardot and those who do not but are interested in pursuing a career as an internal Pardot resource with a B2B or B2C company. Often those roles are in Marketing Operations, Marketing Automation, and Marketing Technology.
we have four Pardot professionals who currently work as internal Pardot experts in Marketing Operations and Automation roles with B2B and B2C companies. They will share their career paths and provide insights for those interested in a similar path for themselves.
Sara McNamara, Marketing Technology Solution Architect, Slack
Lara Black, Marketing Automation Manager, Safeguard Global
Andrew Eberting, Senior Marketing Operations Manager, Amazon
Stephen Stouffer, Senior Manager, Marketing Operations, FireMon
Brittany Rhyme, Marketing Campaign Manager, Restaurant365
Julia Park, Pardot Lead Solution Engineer, Salesforce
VP of Marketing Ops
Senior Marketing Operations Manager
Solution Architect, Marketing Technology
Qualified Success Architect
Pardot Solution Engineer
Lara is the co-leader of the Austin TX B2B Marketers Group (Austin Pardot User Group). She is a Salesforce MVP for her contributions to the community, and is 5x Salesforce certified. She loves talking with people about digital marketing, B2B Marketing, email campaigns, and all things Pardot.
My passions include; marketing automation (lead routing workflows/omnichannel-campaigns/ building out lead follow up processes), lead generation (Paid Digital Advertising), developing new marketing campaign ideas & strategies, finding new ways to help sales teams succeed, along with building brand awareness.
I am a certified Pardot Specialist and have worked in other marketing automation platforms including; Eloqua and Marketo. I'm an expert in Salesforce in terms of reporting, tracking data, database cleansing, and list segmentation.