Jun 19, 5:30 – 6:30 PM
Salesforce Marketer Group, Tampa, United States
Tags are an often underappreciated tool in Account Engagement (Pardot). In this session, Laura Formby will share some of her favorite ways of using tags for a variety of use cases.
In this session, Laura Formby, a Marketing Campaign Strategist with KirkpatrickPrice in the UK, will share some of her favorite ways of using tags for a variety of use cases.
She will discuss I'd like to talk about the benefits of using tags in Pardot. Those include:
- easier reporting on prospects running through an engagement studio, and displaying this data in B2BMA Dashboards.
- Quick filtering of Pardot segmentation lists by users and stakeholders.
- Cleaning up databases with tags.
- Finding assets easily, especially if multiple end users are creating content.
- And the importance of using automation rules to remove tags.
KirkpatrickPrice
Marketing Campaign Strategist
CONTACT US
