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Live workshop: Let's build scoring and grading in Account Engagement (Pardot)

Jan 17, 6:30 – 8:00 PM (UTC)

Salesforce Marketer Group, Tampa, United States

In this session I will walk through the steps to creating a scoring and grading system in Account Engagement (Pardot.)

About this event

Account Engagement (fka Pardot) offers lead scoring and grading natively. This tool enables companies and their marketing teams to qualify valuable leads to be passed onto sales for further investigation.

In this meeting I will walk through the steps to create a lead scoring and grading program in Account Engagement (Pardot) using available out-of-the-box features. 

Speaker

  • Ben LaMothe

    To Be Determined Inc

    Senior Solutions Architect

Group Leaders

  • Ben LaMothe

    Monks

    Leader

  • Kim Howard

    Wild Birds Unlimited, Inc.

    Community Group Leader

  • Vanessa Vazquez

    Community Group Leader

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