Live workshop: Let's build prospect routing in Account Engagement (Pardot)

Feb 14, 6:30 – 7:30 PM

Salesforce Marketer Group, Tampa, United States

Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is critical to the team's success. This session will walk through the steps to build a routing program in Engagement Studio based on specific criteria.

About this event

Engagement Studio is a powerful tool in Account Engagement (Pardot). In addition to sending email cadences, it is also capable of building complex automations. Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is critical to the team's success.

This session will walk through the steps to build a routing program in Engagement Studio based on specific criteria.


Speaker

  • Ben LaMothe

    To Be Determined Inc

    Senior Solutions Architect

Group Leaders

  • Ben LaMothe

    Monks

    Leader

  • Kim Howard

    Wild Birds Unlimited, Inc.

    Community Group Leader

  • Vanessa Vazquez

    Community Group Leader

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