Aug 8, 4:00 – 5:00 PM
Salesforce Marketer Group, Tampa, United States
Adam Erstelle returns to the Community Group with a presentation about the ways in which External Actions can supplement and enhance the Pardot-Salesforce integration.
In this presentation, Adam Erstelle will dive into the use of External Actions in Marketing Cloud Account Engagement (Pardot) for advanced automation.
He will explain how these actions offer more flexibility and real-time capabilities compared to the traditional Pardot-Salesforce sync. By briefly exploring key differences between APIs and Webhooks, and providing practical examples,
He will show how External Actions can enhance your marketing automation and sales processes. This session will help you optimize your Pardot setup for more effective workflows and integration.
Palladin Technologies
Senior Technical Architect
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