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How to Keep Your Prospect Database Clean and Healthy (w/Al Iverson)

About this event

If you had to guess, how much clutter would you say is currently in your Account Engagement (formerly Pardot) database? Would you say you’re always at or above your prospect limit? Do you sometimes feel like there’s no way to dig yourself out?

Keeping your Account Engagement database clean can feel like a never-ending, herculean task. However, maintaining an uncluttered database is worth putting in the time and effort. This session will focus on practical steps you can take to improve the health and quality of your Prospect database in Account Engagement (Pardot).

This session will touch on the topics addressed in my DemandGen blog post here:

We will be joined in Al Iverson, Director of Deliverability Projects & Services at Kickbox and publisher of the popular Spam Resource blog. Previously Al was the Director of Deliverability for Salesforce Marketing Cloud at Salesforce. 


Group Leader

  • Ben LaMothe

    Ben LaMothe

    BDO Digital


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