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How B2B Marketing Analytics can help you monitor Pardot database churn

Feb 8, 4:00 – 5:00 PM (UTC)

Salesforce Marketer Group, Tampa, United States

Learn how to build an automated notification on the B2BMA app to trigger when a daily opt outs reach a certain threshold.

About this event

B2B Marketing Analytics is a powerful tool in the Account Engagement / Pardot suite of products. In addition to being a reporting tool, it has capabilities beyond that. 

Timo Kovala, Managing Architect at Capgemini, will share how he was able to set up B2B Marketing Analytics to send an automated notification whenever the daily number of opt outs in Pardot/Account Engagement reaches a certain daily threshold.

Speaker

  • Timo Kovala

    Capgemini

    Managing Architect

Group Leaders

  • Ben LaMothe

    Monks

    Leader

  • Kim Howard

    Wild Birds Unlimited, Inc.

    Community Group Leader

  • Vanessa Vazquez

    Community Group Leader

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