In this session I will dive into how Person Account Syncing works in Pardot. I'll review some pros, cons, and things to consider before making the switch. I will also share some experiences I have had with it, lessons learned, and things that aren't well documented, that should be kept in mind.
Pardot Solutions Architect
Ben LaMothe is a 5x Salesforce-certified marketing operations and marketing technology consultant. A Salesforce Marketing Champion, Ben leads the official Salesforce Pardot Community Group in Tampa, Florida and manages the PardotGeeks.com blog.