Link to your Trailblazer.me account

To help streamline our login experience, you can now access the Trailblazer Community Groups Platform with your Trailblazer.me account. Click details and how to link your accounts.

Advanced Lead Qualification Tactics with Chris Arias (FairWarning.com)

About this event

We are joined by Chris Arias, Marketing Automation Manager at FairWarning in Clearwater, FL. FairWarning provides protection and governance solutions for electronic health records, Salesforce, Office 365 and hundreds of other applications and cloud based security solutions.

Most Pardot admins are aware of the lead scoring and grading features that help optimize and qualify the leads that are passed from Marketing to Sales, but did you know that you can use a combination of Pardot’s other features to take this to the next level? In this presentation you will learn how to use profiles, dynamic lists, and automation rules to personalize your lead qualifying process in a data-centric reflection of your closed/won opportunities. In doing so, you can align your growth team by ensuring Sales only gets the best quality leads at the optimal time. 

Speaker

When

Thursday, Oct 29
5:00 PM - 6:30 PM (EDT)

Group Leader

  • Ben LaMothe

    Ben LaMothe

    BDO Digital

    Leader

Join your local Trailblazer Community Group, meet other developers & get best practices for building on the App Cloud

JOIN US