We are joined by Chris Arias, Marketing Automation Manager at FairWarning in Clearwater, FL. FairWarning provides protection and governance solutions for electronic health records, Salesforce, Office 365 and hundreds of other applications and cloud based security solutions.

Most Pardot admins are aware of the lead scoring and grading features that help optimize and qualify the leads that are passed from Marketing to Sales, but did you know that you can use a combination of Pardot’s other features to take this to the next level? In this presentation you will learn how to use profiles, dynamic lists, and automation rules to personalize your lead qualifying process in a data-centric reflection of your closed/won opportunities. In doing so, you can align your growth team by ensuring Sales only gets the best quality leads at the optimal time.