This session will cover the Reporting, Metrics & Analytics section of the Account Engagement (Pardot) Consultant exam. Exam questions from this section have a weighted value of 11% It is presented by Cara Clanton Pope and Jordan Krizman. Cara Clanton Pope is former Pardot Success Architect at Salesforce; Jordan Krizman is a Pardot Consultant at Mindtree.
From the Exam Guide. Questions will relate to the following:
Pardot Success Architect
Demonstrated Inbound Marketing Director for increased ROI & Revenue.
Worked with B2B SaaS, Consulting & Cloud Computing Companies.
I'm intensely passionate about generating more revenue through marketing and selling that is perfectly in line with the way customers want to buy.
Cara Clanton is a 5x certified former Pardot Success Architect with Salesforce. Cara specializes in enabling clients to dive into B2B Marketing Analytics in order to explore, report on, and improve their marketing processes.