Link to your Trailblazer.me account

To help streamline our login experience, you can now access the Trailblazer Community Groups Platform with your Trailblazer.me account. Click details and how to link your accounts.

Account Engagement (Pardot) Consultant Exam Prep Series: Lead Management

About this event

This session will cover the Lead Management section of the exam. Exam questions from this section have a weighted value of 14% It is presented by Jessica Robicheaux and Ayrielle Berryman. Jessica is Director of Marketing Automation and Email Strategy at CareerBuilder and Ayrielle is a Salesforce Solution Architect with Digital Science.

From the Exam Guide. Questions will relate to the following:

  • Given a customer scenario, develop and recommend a lead generation strategy including Pardot assets.
  • Given a lead qualification threshold, classify prospects appropriately.
  • Given a scenario, recommend a model to route qualified and unqualified leads across the business.

Speakers

Group Leader

  • Ben LaMothe

    Ben LaMothe

    BDO Digital

    Leader

Join your local Trailblazer Community Group, meet other developers & get best practices for building on the App Cloud

RSVP