This session will cover the Lead Management section of the exam. Exam questions from this section have a weighted value of 14% It is presented by Jessica Robicheaux and Ayrielle Berryman. Jessica is Director of Marketing Automation and Email Strategy at CareerBuilder and Ayrielle is a Salesforce Solution Architect with Digital Science.

From the Exam Guide. Questions will relate to the following:

• Given a customer scenario, develop and recommend a lead generation strategy including Pardot assets.
• Given a lead qualification threshold, classify prospects appropriately.
• Given a scenario, recommend a model to route qualified and unqualified leads across the business.