This session will cover the Lead Management section of the exam. Exam questions from this section have a weighted value of 14% It is presented by Jessica Robicheaux and Ayrielle Berryman. Jessica is Director of Marketing Automation and Email Strategy at CareerBuilder and Ayrielle is a Salesforce Solution Architect with Digital Science.
From the Exam Guide. Questions will relate to the following:
Director of Marketing Automation and Email Strategy
Salesforce Solution Architect
3x Salesforce/Pardot certified digital marketing and communications professional passionate about marketing automation, email marketing (including nurtures, HTML, CSS, and responsive design), branding, website management and more.
6x Salesforce Certified | Salesforce Marketing Champion🏆| | Salesforce Solution Architect | Experienced Pardot & Salesforce Consultant | Bridging the Gap Between Sales, Marketing and Technology