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Account Engagement (Pardot) Consultant Exam Prep Series: Lead Management

About this event

This session will cover the Lead Management section of the exam. Exam questions from this section have a weighted value of 14% It is presented by Jessica Robicheaux and Ayrielle Berryman. Jessica is Director of Marketing Automation and Email Strategy at CareerBuilder and Ayrielle is a Salesforce Solution Architect with Digital Science.

From the Exam Guide. Questions will relate to the following:

  • Given a customer scenario, develop and recommend a lead generation strategy including Pardot assets.
  • Given a lead qualification threshold, classify prospects appropriately.
  • Given a scenario, recommend a model to route qualified and unqualified leads across the business.


Group Leader

  • Ben LaMothe

    Ben LaMothe

    BDO Digital


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