This session will cover the Evaluation section of the Account Engagement (Pardot) Consultant exam. Exam questions from this section have a weighted value of 17% It is presented by Ben LaMothe, Solutions Architect at BDO Digital. 

From the Exam Guide. Questions will relate to the following:

• Given a scenario that includes an assessment of a customer's current Salesforce and Pardot landscape as well as business objectives, analyze and make recommendations on a path forward.
• Design a strategy to identify customer business needs based on marketing trend using currently available tools and methods.