About this event
This session will cover the Email Marketing section of the Account Engagement (Pardot) Consultant exam. Exam questions from this section have a weighted value of 10% It is presented by Lara Black, a Salesforce MVP and Director of Marketing Operations at ExtensisHR.
From the Exam Guide. Questions will relate to the following:
- Apply email marketing standards and best practices to customer business needs.
Speakers
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See BioLara Black
PardotPro
Pardot Pro
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See BioBecka Miller
RoseTree Solutions
Senior Consultant, Salesforce MVP, Houston Admin Group Lead
Lara Black
PardotPro
Lara is the co-leader of the Austin TX B2B Marketers Group (Austin Pardot User Group). She is a Salesforce MVP for her contributions to the community, and is Pardot Specialist and Pardot Consultant certified. She has given several talks about Pardot and Salesforce in User Groups and Dreamin' events (Texas Dreamin, Midwest Dreamin, and NorCal Dreamin).
She loves talking with people about digital marketing, B2B Marketing, email campaigns, and all things Pardot.
Becka Miller
RoseTree Solutions
12 x Salesforce Certified, 5 x Salesforce MVP, and Senior Consultant at Rosetree Solutions, specializing in Pardot. Got my start with Salesforce Military and love working with the Salesforce Community to share the opportunity Salesforce has given me. I started the Houston Pardot User Group, and currently co-lead the Salesforce Houston User Group as well as organize our city's Salesforce Saturdays and am a founding member of the Texas Dreamin' team.
Sponsors
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DemandGen
DemandGen guides and empowers you along every step of your digital marketing journey, working side-by-side with your teams to help them take advantage of best-available marketing technologies. Our team of talented, passionate experts deliver the tools, knowledge and support you need to help you drive demand, achieve operational excellence and elevate marketing’s impact in your organization. -
MarCloud Consulting
Born out of a need for more Pardot marketing automation expertise and resource, MarCloud Consulting is a team of marketing automation experts focusing primarily on Pardot and Salesforce, including Marketing Cloud. MarCloud Consulting is based in the United Kingdom, -
BDO Digital
BDO Digital solutions are designed to meet the unique needs and opportunities of your industry Our multi-disciplinary teams combine diverse digital skill sets rooted in industry and functional experience. We view every digital initiative through an industry lens and have customized offerings for industry-specific business needs.