This session will cover the Email Marketing section of the Account Engagement (Pardot) Consultant exam. Exam questions from this section have a weighted value of 10% It is presented by Lara Black, a Salesforce MVP and Director of Marketing Operations at ExtensisHR.
From the Exam Guide. Questions will relate to the following:
Senior Consultant, Salesforce MVP, Houston Admin Group Lead
Lara is the co-leader of the Austin TX B2B Marketers Group (Austin Pardot User Group). She is a Salesforce MVP for her contributions to the community, and is Pardot Specialist and Pardot Consultant certified. She has given several talks about Pardot and Salesforce in User Groups and Dreamin' events (Texas Dreamin, Midwest Dreamin, and NorCal Dreamin).
She loves talking with people about digital marketing, B2B Marketing, email campaigns, and all things Pardot.
12 x Salesforce Certified, 5 x Salesforce MVP, and Senior Consultant at Rosetree Solutions, specializing in Pardot. Got my start with Salesforce Military and love working with the Salesforce Community to share the opportunity Salesforce has given me. I started the Houston Pardot User Group, and currently co-lead the Salesforce Houston User Group as well as organize our city's Salesforce Saturdays and am a founding member of the Texas Dreamin' team.