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Account-Based Marketing & Pardot: In Theory and In Practice

Feb 23, 2022, 9:00 – 10:00 PM

Salesforce Marketer Group (Pardot), Tampa, United States

Join us for an exciting and insightful dive into Account-Based Marketing with Pardot. Real-life examples and demos will be shared.

About this event

Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group, will join us to discuss the following:

• Pardot and ABM (ABM theory, trends in B2B marketing and showing how ABM, data and AI are interconnected)

• Demo of ABM in practice: Salesforce Engage and B2BMA (rather focusing on the features, not the setup)

This will be followed by a Q&A session

Speaker

  • Fedja Fidahic

    Persistent Systems

    Lead Consultant, Marketing Automation

Group Leader

  • Ben LaMothe

    BDO Digital

    Leader

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