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Account-Based Marketing & Pardot: In Theory and In Practice

About this event

Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group, will join us to discuss the following:

• Pardot and ABM (ABM theory, trends in B2B marketing and showing how ABM, data and AI are interconnected)

• Demo of ABM in practice: Salesforce Engage and B2BMA (rather focusing on the features, not the setup)

This will be followed by a Q&A session


Group Leader

  • Ben LaMothe

    Ben LaMothe

    BDO Digital


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