Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group, will join us to discuss the following:
• Pardot and ABM (ABM theory, trends in B2B marketing and showing how ABM, data and AI are interconnected)
• Demo of ABM in practice: Salesforce Engage and B2BMA (rather focusing on the features, not the setup)
This will be followed by a Q&A session
Persistent Systems
Lead Consultant, Marketing Automation
Salesforce Marketing Champion 2020 | Skiforce Community Conference co-organizer (www.skiforce.co) | Marketer Group (MC) Zurich leader (www.marketingcloud.ga) | Vienna Salesforce Developers Group founder (vienna.salesforcedevgroup.com)