Feb 23, 2022, 9:00 – 10:00 PM (UTC)
Salesforce Marketer Group, Tampa, United States
Join us for an exciting and insightful dive into Account-Based Marketing with Pardot. Real-life examples and demos will be shared.
Fedja Fidahic, leader of the Zurich Salesforce Marketing Cloud Community Group, will join us to discuss the following:
• Pardot and ABM (ABM theory, trends in B2B marketing and showing how ABM, data and AI are interconnected)
• Demo of ABM in practice: Salesforce Engage and B2BMA (rather focusing on the features, not the setup)
This will be followed by a Q&A session
Merkle
Marketing Champion
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