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Scoring and Grading; What is it? How to use it! PLUS Winter '23 Updates

Aug 31, 2022, 6:30 – 7:30 AM (UTC)

Salesforce Marketer Group, Sydney, Australia

Scoring and Grading. What is it? Why would you do it? How do I implement it? Scoring and grading of prospects can seem like some kind of magic. We'll take you through the basics of determining what your ideal customer looks like, and then how to measure who your sales team should target first. ALSO Winter Release highlights. What's new and fresh in Marketing Cloud Account Engagement (Pardot)

About this event

Scoring and Grading. What is it? Why would you do it? How do I implement it?


Scoring and grading of prospects can seem like some kind of magic. We'll take you through the basics of determining what your ideal customer looks like, and then how to measure who your sales team should target first.


ALSO Winter Release highlights. What's new and fresh in Marketing Cloud Account Engagement (Pardot)

Speakers

  • Andi Morton

    Media.Monks

    Marketing Automation Consultant

  • Tammy Begley

    Monks

    Marketing Automation Practice Lead

  • Chris Jerylle

    Media.Monks

    Marketing Automation Specialist

Group Leaders

  • Anupriya Loganathan

    Media.Monks

    Community Group Leader

  • Khevana Patel

    Kerwin Rae

    Community Group Leader

  • Raoul Wijnberg

    SFI Health

    Community Group Leader

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