About this event
Are you tired of the endless discussions about being able to report on marketing ROI, attribution touchpoints and proving the value of your marketing campaigns? We hear you! In this session, Stephen Stouffer will show us some common practices on how to build out your Salesforce Campaign Hierarchy and ways to add your prospects to campaigns based on utm attribution so that reporting will become a breeze!
Speakers
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See BioStephen Stouffer
SaasSend
VP of Marketing Ops
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See BioClaudia Hoops
Media Monks
Marketing Automation Manager
Stephen Stouffer
SaasSend
Marketing Ops 🤓 Coffee lover ☕️ Automate all the things ⚙️ Build bots to rule the world 🤖 🌎 Integrate everything 🔗
Claudia Hoops
Media Monks
Passionate marketer with more than 15 years experience in all things digital marketing strategy & execution, content, and social media. Currently helping organisations driving sales growth within their businesses through implementing Pardot (MCAE) & Marketing Cloud marketing automation & strategy consultation and training. Certified Salesforce Instructor for Pardot (MCAE).
Group Leader
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Anupriya Loganathan
Media.Monks
Community Group Leader