Are you tired of the endless discussions about being able to report on marketing ROI, attribution touchpoints and proving the value of your marketing campaigns? We hear you! In this session, Stephen Stouffer will show us some common practices on how to build out your Salesforce Campaign Hierarchy and ways to add your prospects to campaigns based on utm attribution.
About this event
Are you tired of the endless discussions about being able to report on marketing ROI, attribution touchpoints and proving the value of your marketing campaigns? We hear you! In this session, Stephen Stouffer will show us some common practices on how to build out your Salesforce Campaign Hierarchy and ways to add your prospects to campaigns based on utm attribution so that reporting will become a breeze!
