Learn how first party tracking will impact Pardot

About this event

Google Chrome is phasing out third party tracking which Pardot primarily utilises to track visitors. This change will impact your Pardot reporting and web traffic visibility .

In response to this change, Pardot has released a first party tracking solution that needs enabling for the feature to work.

Join Pardot Product Manager, Christopher Cornett as he discusses the coming sunset of third party cookies, and how to migrate to first party tracking to avoid impacts to your web analytics.

This webinar will cover:

What is driving the change?
How to activate first party tracking?
How to update tracker domains?
How to align your tracking?

Frequently asked questions


Group Leader

  • Anupriya Loganathan

    Anupriya Loganathan


    Community Group Leader

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