Are your landing pages conversion machines or bounce-rate missiles?
Your landing pages are a prime piece of real estate that sit between you and your future customers. Knowing how you can win them by creating a holistic design experience, enabling tracking of success indicators and creating an interactive system to better serve customers is imperative for marketers to be both efficient and effective with their spends.
Joining us this month are domain experts from Media.Monks who will share best practices for landing pages that connect with their goals:
- Bring leads into your sales funnel by understanding what design and content converts
- Support them through that funnel by building landing pages in Marketing Cloud Account Engagement (Pardot), and
- Find out what's working, optimise and improve using Google tracking on your landing pages to supercharge success
APAC Experience Director
Marketing Automation Consultant
Senior Data Associate
Ben is a user-focused creative looking to bring fun, functional, informative and entertaining ideas to life for your brand and its customers. Ben's focus is to really understand different businesses and their audiences to uncover solutions creating impactful experiences across a range of touch points.
Ben has worked with Media.Monks for over 7 years; across Amsterdam, Los Angeles and now in Melbourne as APAC Experience Director, with a client list including adidas, Twitter, Google, Meta and LG.
Austin is a Certified Marketing Cloud and Marketing Cloud Account Engagement Consultant and has been with Media.Monks for 3 years, working with clients across all industries. He is passionate about adding value to organisations through automating processes, personalising customer experiences, and gaining further insights into key marketing activities. He is a big fan of F1, NRL and music.
Winco is a Senior Data Associate with Media.Monks; a platform subject matter expert for Google Analytics and other platforms that support data collection. His passion for analytics and data science, and his drive to identify and understand analysis assists organisations to gain insights and develop exciting data visualisations.
Community Group Leader