Marketers - be honest - how often have you wished for Marketing Cloud Account Engagement to be able to create objects beyond a lead or contact? Maybe you have an existing customer who just showed interest in buying another product and you'd love to create an opportunity? Do you have a need to create accounts? The wait is finally over.

We are super excited to have Jacqueline Fassett and Amanda Benjamin from Salesforce joining this session, the creators of a new app from Salesforce Labs called “Account Engagement Automates… Record Creation”, to tell us all about how the app can help your team:

- Easily trigger the creation of a Contact, Account, Opportunity, and more, straight from Marketing Cloud Account Engagement data

- Better customise the data sync between Marketing Cloud Account Engagement and Salesforce

You’ll hear how the app leverages native tools (External Actions, Engagement Studio, and Flow) so your team can declaratively and quickly use the app to hit the ground running..