Hello Salesforce Enthusiasts,

We hope you are all staying safe. Singapore Salesforce Marketer Group(Pardot) is back again to bring you great content this Sept. We are covering one of the hot topic - Pardot Business units by @Phaneendra Arigachetta

A quick snap in about Pardot Business Units, PBU's are separate databases within a Pardot account that allow Pardot customers to partition their prospects, campaigns and assets by regions, products or services. The BUs will remove the necessity to connect multiple instances of Pardot to Salesforce in order to restrict data syncing to each Pardot account. They are available for Pardot Advanced & Premium edition customers only.

Pardot addressed a major limitation in their platform last year when they introduced the much needed Pardot Business Units (BUs). With strong competition over the well-established Partitions and Workspaces, has Pardot done enough to fulfil the needs of enterprise-level B2B marketers? Let's come and join with us to learn more :-)