Drive Lead Generation with Campaign Management

Sep 29, 2021, 9:00 – 10:15 PM

Join the Raleigh Marketing Cloud and Pardot user groups in the post #DF21 circle of success as we discuss the benefits of effectively using the campaign object in Sales Cloud.

About this event

This is a joint meeting of the Raleigh Marketing Cloud and Pardot user groups. Please plan to attend this interactive online meeting focused on effectively using the campaign object in Sales Cloud.

You’ll learn best practices for campaign planning, building and reporting. Plus, the group will have the opportunity to share/hear challenges your peers are having and brainstorm solutions together.

Topics will include:

  • Streamlining campaign creation and management
  • Optimizing how you leverage campaign member statuses to drive better reporting
  • Understanding campaign influence and the actionable intelligence it can provide
  • Discovering the best reports and dashboards for tracking your success

When

When

Wednesday, September 29, 2021
9:00 PM – 10:15 PM UTC

Agenda

Welcome and Introductions
Overview of Campaigns in Sales Cloud
Planning, Building and Leveraging Hierarchies
Reporting on Campaigns

Group Leaders

  • Gwynne Barry

    Practical Supply Co.

    Community Group Leader

  • Mike Morris

    Sercante

    Community Group Leader

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