Lifecycle marketing isn't just for B2C companies. B2B orgs can also benefit from frameworks to create value-first marketing initiatives that span the entire prospect and customer funnel. Learn the 8 step process that you can use today to create user-centric lifecycle marketing programs for your business. You'll impress your boss by implementing a scalable, repeatable process that delivers predictable results--better lead quality, less waste, more efficiency, increased opportunity velocity, and more revenue.

About our Speaker: Nout Boctor-Smith

Nout is a B2B marketing uber-nerd with 13+ years of experience, mostly in tech. She's currently the managing partner of Nine Lives Digital, a micro agency focused on marketing operations and lifecycle marketing for SaaS companies. In her free time, she likes to talk about cats, cook delicious food, and watch trashy reality TV.