Ines Garcia - Demystifying Agile Marketing

Delivering enhancements in the current marketing landscape can sometimes be lengthy, painful, complex... the reason being: lack of Systems Thinking. We will look at what Agile really is, as it is often misunderstood and how could it help us to deliver better martech value sooner, safer and happier!

We would like to make someone a happy winner of a book, written by Ines. We will let you the conditions during the session. Stay tuned ;)

Markus Slabina - Optimizing Marketing Cloud development

Are you struggling to organize your development efforts in Marketing Cloud? Do you want to be able to prototype and debug complex solutions more quickly? I know what you are going through, I’ve seen a lot of these struggles in the past. Over time I tried out and learned a lot. After you find out what’s right for your team setup and size, working in a world where you have to act quick becomes easier. So what are the different tools and workflows? Well, they are simple. In this session you’ll find out what you can try out yourself.