You might already be using UTM parameters to track your marketing campaigns with Google Analytics, but are you capturing that information when a prospect is created in Pardot? Capturing this data is critical to assess the value of your marketing campaign and is a lead management best practice. In this session, you'll learn:
1. Benefits and considerations for using the Google Analytics Connector.
2. How to add hidden fields to your Pardot form to capture UTMs.
3. How to take your UTM tracking to the next level in Pardot and Salesforce.
Marketing Operations Manager
I am a 4x Salesforce Certified Marketing Operations leader with over 10 years of B2B marketing experience. I love building lead scoring models, automating sales processes, creating nurture campaigns, and translating bold ideas into realities. I share what I learn in my day-to-day life as a marketer as well as new, innovative ways to use Pardot and Salesforce on my blog (www.jennamolby.com).