You might already be using UTM parameters to track your marketing campaigns with Google Analytics, but are you capturing that information when a prospect is created in Pardot? Capturing this data is critical to assess the value of your marketing campaign and is a lead management best practice. In this session, you'll learn: 1. Benefits and considerations for using the Google Analytics Connector. 2. How to add hidden fields to your Pardot form to capture UTMs. 3. How to take your UTM tracking to the next level in Pardot and Salesforce.
