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About this event
Campaign Influence is a great tool for understanding how various prospect engagements contribute to pipeline & closed deals, but the standard influence configurations have shortcomings. Based on extensive consulting experience, Duncan McGovern will share how you can leverage Salesforce and/or a BI tool like B2BMA to create more flexible and informative attribution models.
Speaker
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Read MoreDuncan McGovern
Petal Lucid
Principal
Duncan McGovern has worked in Montana, New Zealand, and Maine as a business analyst, marketing director, and Salesforce & Pardot admin/developer. In early 2019 he started Pedal Lucid, a small consulting firm that specializes in Salesforce-centric marketing & engagement analytics. He also leads the Portland ME Nonprofit Salesforce User Group.
Duncan McGovern
Petal Lucid
Duncan McGovern has worked in Montana, New Zealand, and Maine as a business analyst, marketing director, and Salesforce & Pardot admin/developer. In early 2019 he started Pedal Lucid, a small consulting firm that specializes in Salesforce-centric marketing & engagement analytics. He also leads the Portland ME Nonprofit Salesforce User Group.
