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#NHB2BNoonNormal Lunchtime Learning Series - Create Flexible & Informative Attribution Models

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About this event

Campaign Influence is a great tool for understanding how various prospect engagements contribute to pipeline & closed deals, but the standard influence configurations have shortcomings. Based on extensive consulting experience, Duncan McGovern will share how you can leverage Salesforce and/or a BI tool like B2BMA to create more flexible and informative attribution models.


Group Leaders

  • Dan Umbro

    Dan Umbro


  • Brian Roff

    Brian Roff



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