Sep 29, 2020, 4:00 – 5:00 PM (UTC)
Salesforce Marketer Group, Portsmouth, United States
Join Duncan McGovern, founder of Pedal Lucid, a boutique Salesforce-centric Marketing firm, to learn from his consulting experience how you can leverage Salesforce and/or a BI tool like B2BMA to create more flexible and informative attribution models.
Campaign Influence is a great tool for understanding how various prospect engagements contribute to pipeline & closed deals, but the standard influence configurations have shortcomings. Based on extensive consulting experience, Duncan McGovern will share how you can leverage Salesforce and/or a BI tool like B2BMA to create more flexible and informative attribution models.
Petal Lucid
Principal
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