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Building a Cross-Team Account-Based Marketing (ABM) Machine (w/ Boston Pardot User Group)

Nov 8, 2022, 7:00 – 8:15 PM (UTC)

Salesforce Marketer Group, Portsmouth, United States

Get ready to learn about ABM from 14x certified Senior Program Manager at Salesforce, Taylor Grimes! ABM is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service). If you are unsure how to get started or need help optimizing your efforts, this is the session for you! Taylor is going to give you the guide to achieving ABM and reaching your ROI goals.

About this event

Account-Based Marketing is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service). They coordinate communication with the right stakeholders at the target accounts, to increase retention and revenue growth. ABM has the potential not just to align sales and marketing, but also to see revenue growth across your key targets. This session will discuss the various ways ABM can be achieved, as well as tips and tricks for success.

Get ready to learn about ABM from 14x certified Senior Program Manager at Salesforce, Taylor Grimes! ABM is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service). If you are unsure how to get started or need help optimizing your efforts, this is the session for you! Taylor is going to give you the guide to achieving ABM and reaching your ROI goals. 

Speaker

  • Taylor Grimes

    Salesforce

    Architect Success Senior Manager

Group Leaders

  • Dan Umbro

    Independent Consultant

    Leader

  • Brian Roff

    Sercante

    Leader

  • Julie Edminster

    Simplified Solutions LLC

    Community Group Leader

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