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Agile Marketing in the Salesforce world - virtual meeting

Delivering enhancements in our current Martech landscape can sometimes be lengthy, painful, and complex. Join us and our special guest Ines Garcia to discover when and how Agile could help marketers to deliver better Salesforce value sooner,

About this event

Delivering enhancements in our current Martech landscape can sometimes be lengthy, painful, and complex. As a Pardot/Marketing Cloud admin, or a marketer using Salesforce, you may be wondering how this can relate to the marketing operations you’re involved with day-to-day. In Salesforce/Pardot/Marketing Cloud terms, this means executing campaigns or making improvements in our systems incrementally instead of a big launch every so often.  It has to do a lot with the elasticity and flexibility of the system's design (including human systems too!).

In this virtual event, Ines Garcia (Salesforce MVP and Author) will look at what Agile is (as it is often misunderstood), from charts, pyramids and onions!, and when and how Agile could help us deliver better Salesforce value sooner, safer and happier! Our wonderful speaker Ines has a double degree in Communications (yes that also includes Marketing). Get ready to roll up your sleeves to learn about how an elastic and flexible system looks by design.

See Ines’ books and courses:

Pluralsight Course: Play by Play: Demystifying Agile for Salesforce
Book: Becoming more agile whilst delivering Salesforce
Book: Sustainable Happy Profit: Products and Organisations that Thrive

#agile #pardot #marketing #salesforce

Speaker


Group Leaders

  • Dan Umbro

    Dan Umbro

    Leader

  • Brian Roff

    Brian Roff

    Sercante

    Leader

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