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6 Non-Negotiables to Achieve Campaign Attribution

May 24, 2022, 5:00 – 6:00 PM (UTC)

Salesforce Marketer Group, Portsmouth, United States

Obtaining multi-touch attribution data can be challenging, so Founder & CEO of SaaScend, Craig Jordan, is going to share the six core elements that every marketing team needs to have in place in order to finally gain full funnel insight into campaign performance.

About this event

It is critical for every marketing team to have accurate campaign attribution reporting that reflects their influence on the pipeline and closed won deals.

Obtaining multi-touch attribution data can be challenging, so Founder & CEO of SaaScend, Craig Jordan, is going to share the six core elements that every marketing team needs to have in place in order to finally gain full funnel insight into campaign performance.

This session will be a deep-dive into the strategic concepts behind attribution and campaign structure as well as a technical how-to with screen sharing and walk-through examples for better understanding.

Topics Include:

  • The Challenge with Attribution
  • Campaign Influence Models
  • Campaign Hierarchy Best Practices
  • Tracking the Buyer’s Journey at its Source
  • Workarounds for Contact Roles
  • Focusing on the Metrics that Matter

Speaker

  • Craig Jordan

    SaaScend

    Founder & CEO

Group Leaders

  • Dan Umbro

    Independent Consultant

    Leader

  • Brian Roff

    Sercante

    Leader

  • Julie Edminster

    Simplified Solutions LLC

    Community Group Leader

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