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6 Non-Negotiables to Achieve Campaign Attribution

About this event

It is critical for every marketing team to have accurate campaign attribution reporting that reflects their influence on the pipeline and closed won deals.

Obtaining multi-touch attribution data can be challenging, so Founder & CEO of SaaScend, Craig Jordan, is going to share the six core elements that every marketing team needs to have in place in order to finally gain full funnel insight into campaign performance.

This session will be a deep-dive into the strategic concepts behind attribution and campaign structure as well as a technical how-to with screen sharing and walk-through examples for better understanding.

Topics Include:

  • The Challenge with Attribution
  • Campaign Influence Models
  • Campaign Hierarchy Best Practices
  • Tracking the Buyer’s Journey at its Source
  • Workarounds for Contact Roles
  • Focusing on the Metrics that Matter


Group Leaders

  • Dan Umbro

    Dan Umbro


  • Brian Roff

    Brian Roff



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