Marketers can no longer afford to focus on filling the funnel — they’ve got to consider engagement throughout the entire lifecycle of a client. That’s why Chris Bayerle and Allie Petrina are teaming up to talk about how they work together to grow Idealist Consulting’s follow-on revenue and scale client success through marketing automation.
About this event
They will talk about what client success is, why it’s important to Idealist’s business development goals and company values, how together they scale client success efforts through Pardot marketing automation, and how they report on those efforts with Salesforce. This presentation will be great for marketers looking to focus on customer success, customer experience, or interdepartmental collaboration in the next few months.
