Use Marketing Automation to Scale Client Success

Name: Use Marketing Automation to Scale Client Success
Start: 2020-09-16T16:00:00-07:00
End: 2020-09-16T17:15:00-07:00

Sep 16, 2020, 11:00 PM – Sep 17, 2020, 12:15 AM (UTC)

Salesforce Marketer Group, Portland, United States

Marketers can no longer afford to focus on filling the funnel — they’ve got to consider engagement throughout the entire lifecycle of a client. That’s why Chris Bayerle and Allie Petrina are teaming up to talk about how they work together to grow Idealist Consulting’s follow-on revenue and scale client success through marketing automation.

About this event

They will talk about what client success is, why it’s important to Idealist’s business development goals and company values, how together they scale client success efforts through Pardot marketing automation, and how they report on those efforts with Salesforce. This presentation will be great for marketers looking to focus on customer success, customer experience, or interdepartmental collaboration in the next few months.

Speakers

Christopher Bayerle

Traction on Demand

Marketing Automation Consultant

Allie Petrina, MBA

Idealist Consulting

Client Success Representative

Group Leaders

Stacy Jewell

Business Valuation Resources

Leader

See bio

Apoorva Mahale

Adelante Mujeres

Community Group Leader