In this informative session, we'll explore the vital role of preference centers in enhancing customer engagement through Marketing Cloud Account Engagement. Joined by digital marketing expert, Maggie McBride, we'll delve into a compelling case study that showcases the transformative impact of implementing a preference center, even after years of utilizing the platform. Discover how preference centers can help you navigate recent email changes and strengthen customer relationships by tailoring your communications to their preferences. Don't miss this opportunity to unlock the full potential of Marketing Cloud Account Engagement and elevate your marketing strategies.
Lymphoma Research Foundation
Associate Director of Marketing Data & Analytics