A LOOK AT THE GROWING INTEGRATIONS BETWEEN PARDOT AND SALES CLOUD
Over the years, the Pardot-Salesforce integration has grown closer, more dynamic, and more complex. Salesforce Administrators can no longer afford to see Pardot as just a tool marketing departments utilize. In this session, Ben will highlight some of the newer Pardot features that rely heavily on leveraging the functionality in Sales Cloud to be fully effective.
Pardot Solutions Architect
Ben LaMothe is a 5x Salesforce-certified marketing operations and marketing technology consultant. A Salesforce Marketing Champion, Ben leads the official Salesforce Pardot Community Group in Tampa, Florida and manages the PardotGeeks.com blog.