Feb 14, 2023, 9:00 – 10:00 PM (UTC)
Salesforce Marketer Group, Melbourne, Australia
Have you taken the action required to update your Opt-Out field sync behaviour in MCAE? If not you need to attend this session as we have invited Jen Kazin (Greenkey Digital) and Sebastjan Smrkolj (MediaMonks) to talk you through what they have uncovered while working with clients on this. We will also be covering the Spring '23 updates.
Have you noticed the notification in MCAE Dashboard page that says "Action Required: Select Sync Behaviour for the prospect opt out field"
What does this mean? Essentially, while you previously were able to set the opt-out field to sync the value from Salesforce to MCAE OR from MCAE to Salesforce based on which was most recently updated, you now need to select one platform to act as the master.
The decision you make regarding the opt-out sync behaviour can impact your existing opt-in/opt-out processes so it should not be taken lightly. In order to remain compliant with subscriber opt-out requests, you need to consider the different ways that a subscriber can opt out of your email communications and how that is tracked across Salesforce and MCAE, and ultimately to your email sending lists.
Monks
Marketing Automation Practice Lead
Greenkey Digital
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