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Salesforce Campaign Hierarchies and Common Practices for ROI reporting

Mar 22, 2023, 10:00 โ€“ 11:00 PM

Are you tired of the endless discussions about being able to report on marketing ROI, attribution touchpoints and proving the value of your marketing campaigns? We hear you! In this session, Stephen Stouffer will show us some common practices on how to build out your Salesforce Campaign Hierarchy and ways to add your prospects to campaigns based on utm attribution.

About this event

Are you tired of the endless discussions about being able to report on marketing ROI, attribution touchpoints and proving the value of your marketing campaigns? We hear you! In this session, Stephen Stouffer will show us some common practices on how to build out your Salesforce Campaign Hierarchy and ways to add your prospects to campaigns based on utm attribution so that reporting will become a breeze!

Speakers

  • Stephen Stouffer

    SaaScend

    VP of Marketing Ops

  • Claudia Hoops

    Media Monks

    Marketing Automation Manager

Group Leaders

  • Tammy Begley

    MediaMonks

    Snr Marketing Strategy & Implementation Consultant

  • Andi Morton

    Media.Monks

    Community Group Leader

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