Ever felt restricted by Account Engagement’s out-of-the box inability to work with external prospect data - especially with consent and preference management in Salesforce?

Oli Monty from the London User Group is going explore how External Actions functionality can be used to extend Account Engagement’s influence over Salesforce's consent objects.

We will explore:

- Preference management across AE and Salesforce, along with challenges

- How External Actions can be used as a solution to trigger consent record creation and updates in your CRM.

VERY IMPORTANT: We will also be going over some the important changes that Google and Yahoo have made for emails to make sure your Account Engagement Account is ready for the change.