Feb 15, 5:30 – 6:30 AM (UTC)
Salesforce Marketer Group, Melbourne, Australia
Ever felt restricted by Account Engagement’s out-of-the box inability to work with external prospect data - especially with consent and preference management in Salesforce? Oli Monty from the London User Group is going to explore how External Actions functionality can be used to extend Account Engagement’s influence over Salesforce's consent objects.
Ever felt restricted by Account Engagement’s out-of-the box inability to work with external prospect data - especially with consent and preference management in Salesforce?
Oli Monty from the London User Group is going explore how External Actions functionality can be used to extend Account Engagement’s influence over Salesforce's consent objects.
We will explore:
- Preference management across AE and Salesforce, along with challenges
- How External Actions can be used as a solution to trigger consent record creation and updates in your CRM.
VERY IMPORTANT: We will also be going over some the important changes that Google and Yahoo have made for emails to make sure your Account Engagement Account is ready for the change.
Capgemini
Senior Consultant
Media.Monks
Senior Marketing Automation Consultant
MediaMonks
Head of Marketing Automation
Thursday, February 15, 2024
5:30 AM – 6:30 AM (UTC)
| Welcome and Introductions |
| Oli Monty - Opt In, Opt Out, & Shake It All About With External Actions |
| Anu & Tammy - Google and Yahoo changes are you ready? |
| Virtual Networking and Close |
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