Google Chrome is phasing out third party tracking which Pardot primarily utilises to track visitors. This change will impact your Pardot reporting and web traffic visibility .
In response to this change, Pardot has released a first party tracking solution that needs enabling for the feature to work.
Join Pardot Product Manager, Christopher Cornett as he discusses the coming sunset of third party cookies, and how to migrate to first party tracking to avoid impacts to your web analytics.
This webinar will cover:
What is driving the change?
How to activate first party tracking?
How to update tracker domains?
How to align your tracking?
Frequently asked questions
Salesforce
Senior Manager, Product Management
Christopher Cornett is a Sr. Product Manager for Account Engagement responsible for the developer experience. Chris has worked at Salesforce for 3 years, primarily on extensibility and APIs. Overall, he has over 10 years of technical product management experience, working on a variety of platforms; from big data to fraud to marketing.
Christopher Cornett is a Sr. Product Manager for Account Engagement responsible for the developer experience. Chris has worked at Salesforce for 3 years, primarily on extensibility and APIs. Overall, he has over 10 years of technical product management experience, working on a variety of platforms; from big data to fraud to marketing.
