Google Chrome is phasing out third party tracking which Pardot primarily utilises to track visitors. This change will impact your Pardot reporting and web traffic visibility .
In response to this change, Pardot has released a first party tracking solution that needs enabling for the feature to work.
Join Pardot Product Manager, Christopher Cornett as he discusses the coming sunset of third party cookies, and how to migrate to first party tracking to avoid impacts to your web analytics.
This webinar will cover:
What is driving the change?
How to activate first party tracking?
How to update tracker domains?
How to align your tracking?
Frequently asked questions
Salesforce
Senior Manager, Product Management
Christopher Cornett is a Salesforce Product Manager responsible for Pardot's web tracking and API. He has over 8 years working in product management, working mainly on platforms in a variety of industries, from fraud to big data. He has been with Pardot for over a year working to evolve Pardot's API and prepare Pardot's web tracking for the EOL of third-party cookies.
Christopher Cornett is a Salesforce Product Manager responsible for Pardot's web tracking and API. He has over 8 years working in product management, working mainly on platforms in a variety of industries, from fraud to big data. He has been with Pardot for over a year working to evolve Pardot's API and prepare Pardot's web tracking for the EOL of third-party cookies.
