Are your landing pages conversion machines or bounce-rate missiles?
Your landing pages are a prime piece of real estate that sit between you and your future customers. Knowing how you can win them by creating a holistic design experience, enabling tracking of success indicators and creating an interactive system to better serve customers is imperative for marketers to be both efficient and effective with their spends.
Joining us this month are domain experts from Media.Monks who will share best practices for landing pages that connect with their goals:
- Bring leads into your sales funnel by understanding what design and content converts
- Support them through that funnel by building landing pages in Marketing Cloud Account Engagement (Pardot), and
- Find out what's working, optimise and improve using Google tracking on your landing pages to supercharge success