Marketing operations teams often rely on external platforms to integrate Salesforce Account Engagement forms with Google Analytics. In this session, we are joined by Sabuhi Yahyayev from CloudKettle Inc based in Canada. Sab will demonstrate how to integrate Salesforce Account Engagement with Google Analytics 4 (GA4) and track important events, such as form submissions, within your iframe forms without the need for any external platforms.

During the session, you will:

• Learn about the basics of GA4 events from a marketer's perspective

• Understand the integration between Account Engagement and GA4, and how it can be used to track user engagement

• Get practical tips on how to leverage GA4 events for your marketing campaigns

Bonus: Get a hands-on demo of Salesforce Account Engagement and GA4 Integration via External Actions. This feature enables marketers to push offline engagement data, such as lead status, to GA4 in three easy steps.

Don't miss out on the opportunity to learn about Account Engagement and GA4 integration. You will receive all the necessary guides and resources to get started with the integration. Register now to reserve your spot!