Join us for another fun filled Virtual Pardot London meet up!
About this event
Join us for another fun filled Virtual Pardot London meet up!
Speakers
Triana Jarman
Modern
Senior Account Manager & Pardot Consultant
Lucy Mazalon
SalesforceBen & The DRIP
Head Editor/Operations Director
Jamie Lopez
Wärtsilä
General Manager, Marketing Operations and Digital Acceleration, Marine Business
When
Tuesday, May 25, 2021 4:40 PM – 7:00 PM (UTC)
Agenda
4:40 PM
Welcoming Party with Song
We'll welcome you to the Pardot Party! We'll have some chit chat before we dive right in!
4:45 PM
Future-Proof Your Pardot Org Through Solid Requirements Gathering
Requirements gathering can sound boring and an overkill for marketing projects. Devoting time and effort to it is a must for defining the scope, timeline and budget of your project, to ultimately ensure you make your stakeholders happy with the outcome.
In this session, we will discuss how Pardot interacts with other tools in the Salesforce ecosystem and how to define requirements that work and prevent you from overcustomizing your org or creating technical debt.
This is Lucy and Jaime's dry run before Salesforce Connections - so they will be looking for your feedback too!
5:15 PM
Comfort Break
A small break for you all gather any bearings and have a quick rest!
5:25 PM
Tracking UTM values into Salesforce Campaigns
In this session Triana will show how you can track UTM parameters end-to-end. Starting with how you capture UTMs via Pardot forms/form handlers, all the way through to getting those values into a Salesforce Campaign and being able to build reports that look at channel performance by campaign – every marketer’s dream!
5:55 PM
Chit chat
Hang around to have a chat with your fellow marketing people!
