Bring along your choice of drinks / nibbles / dinner and catch up with your Pardot peers.
6:10 PM
Demystifying Agile Marketing
Delivering enhancements in the current marketing landscape can sometimes be lengthy, painful, complex... the reason being: lack of Systems Thinking. Ines Garcia will look at what Agile really is, as it is often misunderstood and how could it help us to deliver better martech value sooner, safer and happier!
6:30 PM
Break
Top up your drinks, chat amongst yourselves and discuss the best Halloween sweets
6:40 PM
Be the Hero of your Pardot Account: Why you should Plan and Document your Org
Have you ever made a change in Pardot without knowing the wider impact on data and other systems? Anyone who has experienced sync errors will know the importance of having Salesforce and Pardot dance to the same tune. From the makers of ‘OrgConfessions’, Alyssa will show us that process mapping and documenting your Pardot org doesn’t have to be complicated - plus sharing some of the 1000+ confessions to date!
