Have you heard the buzz about conversational marketing, but you’re not sure where to begin?

In this session, you'll learn all about Conversational Marketing: what it is, how to build an effective strategy, and how to integrate it with Salesforce and Pardot to produce more pipeline.

Learn first-hand how you can use Conversational Marketing to transform your website into a platform for real-time sales conversations with your hottest prospects. Salesforce Marketing Champion, Jennifer Schneider, will showcase Qualified.com for Salesforce Pardot, touch on how to build custom experiences, intelligent routing, and upgrade your chat conversations into a live phone call. Plus, we will take a look at how Qualified works on Pardot landing pages. This is a game-changer for marketers! 

Next, learn about how Conversational Marketing fits seamlessly into your business processes, completes campaign alignment using Salesforce Pardot connected campaigns, and how to build robust dashboards inside Salesforce Lightning.

You’ll walk away with a clear understanding of Conversational Marketing and a blueprint for how you can use it in your organization. This session will appeal to salespeople and marketers looking for innovative demand gen strategies that will produce results.