SPRING meetup - Marketing Cloud Account Engagement Fix consent management , adoption success + more

Name: SPRING meetup - Marketing Cloud Account Engagement Fix consent management , adoption success + more
Start: 2024-03-07T13:00:00+01:00
End: 2024-03-07T18:00:00+01:00
Location: Atcore

Mar 7, 12:00 – 5:00 PM

Salesforce Marketer Group (Pardot), Copenhagen, Denmark

Atcore are our gracious hosts and are going to throw a lot at us, including a free all you can drink bar! So stick around, network and be with great, helpful peers from the best danish organisations and learn! Psst, our hosts are marketing automation experts, so come along and ask all your questions, the answers are free!!!!!!

About this event

We have some real marketing rockstars onhand to fill your head with actionable advice and help. Years of experience will be turning up and tuning you onto the latest and greatest in Marketing Cloud Account Engagnement. 
Britt Damkjaer will be sharing her years of experience on how to get the best CRM adoption that brings your marketing work right to the front line.
Atcore will be showing us what great consent managment looks like and will talk about a step-by-step framework on how to build a smarter compliant setup and give peace of mind
Atcore will also show the stregnths of both AI in Account Engagement and in their home grown AI tool - Magnity. If you ever wanted to know the difference and how you can REALLY move your marketing, you wont want to miss this.

Speakers

Britt Damkjaer

Management and Business Change Consultant

Mikkel Duus

Atcore

Solutions Consultant

Debrah Devied

Atcore

Senior Consultant

When

Thursday, March 7, 2024
12:00 PM – 5:00 PM UTC

Where

Atcore
88 Århusgade
København, 2100

Agenda


Welcome	Welcome to Atcore, grab a drink, have a chat, find new/old friends and find a comfy seat
Introductions and quick round table + "your current pain"	Brian will indroduce the afternoon, our hosts and kick off the introductions, think of your biggest pain and let us know. It's marketing therapy :)
Smarter Global Consent Management - Key to Marketing Success	Global consent management is unforgiving, as it can be complex to master, and the risk of sanctions outweighs the perceived benefit. The more markets you engage in and the more channels you use for your marketing activities, global consent management becomes complex. Atcore has developed a step-by-step framework on how to build a smarter compliant setup, that'll automate the entire consent data management process, and in turn ensure, you stay within the legal boundaries of global marketing consent. In other words; peace of mind.
BREAK
Drive Successful Adoption and Usage of your CRM Initiatives to Improve Customer Experience	Get all the insights from a seasoned pro on how to ensure that your CRM gets a decent adoption, because this is the place where your account engagement wisdom ends up.
BREAK
Magnity AI and Account Engagement AI	Atcore round up on Artificial Intelligence in Account Engagement - learn the strengths of each, what they deliver and the company resouces they need.
Q&A, next event topics	We round up a packed afternoon with Q&A's,, what the feeling is for future presentations and any volunteers for them :)
Drinks on Atcore!!	Pick your favourite beverage and mix with your peers and pro's - on Atcore!!

Group Leader

Brian Coles

Ellab

Community Group Leader

See bio

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