During this session, you'll learn about the basics of Salesforce- Account Engagement/ Pardot connector and how it can help you manage your marketing campaigns, lead generation, and sales pipeline more efficiently. 

I will share my experiences and best practices for using the Connector effectively, and there will be plenty of opportunities for Q&A throughout the event. Whether you're a marketer, operations professional, or IT leader, this event is for you! 

You might be surprised at the connector complexity of the setup and configuration process, or you might be confused about how data is mapped into Salesforce; maybe you are looking to make updates or want to know if your setup is optimal.  The connector requires a good understanding of both Salesforce and Account Engagement/Pardot systems,  and if you have not touched it in a couple of years, it's time to revisit it! Join me and bring your questions as we dive deeper into the Salesforce- Account Engagement relationship.

Proper setup will save you time, keep your data clean, find efficiencies and help with sales and marketing alignment, not to mention frustration!