Proper Marketing attribution model settings in Pardot/ Account Engagement can help you prove which campaigns are contributing towards conversions & won deals in Salesforce. This foundational setting is the key to showing marketing's impact on the business. That is why we are dedicating this session to learn everything there is to know about Marketing attribution! Join us and get started with campaign influence. 

Getting Started with Campaign Influence:

• Why is Marketing Attribution important?
• Campaign Influence Data Structure
• Enabling and Managing Campaign Influence in Your Org
• Understanding Campaign Influence Models
• Primary Source
• First Touch
• Even Distribution
• Last Touch
• Einstein Attribution
• Custom Models
• Example Campaign Influence Report Buildout & Walkthrough