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Building a Cross-Team Account-Based Marketing (ABM) Machine

Get ready to learn about ABM from 14x certified Senior Program Manager at Salesforce, Taylor Grimes! ABM is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service). If you are unsure how to get started or need help optimizing your efforts, this is the session for you! Taylor is going to give you the guide to achieving ABM and reaching your ROI goals.

About this event

Account-Based Marketing is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service). They coordinate communication with the right stakeholders at the target accounts, to increase retention and revenue growth.  ABM has the potential not just to align sales and marketing, but also to see revenue growth across your key targets. This session will discuss the various ways ABM can be achieved, as well as tips and tricks for success. 

Get ready to learn about ABM from 14x certified Senior Program Manager at Salesforce, Taylor Grimes! ABM is a hyper-personalized, coordinated effort between revenue teams (marketing, sales, and service). If you are unsure how to get started or need help optimizing your efforts, this is the session for you! Taylor is going to give you the guide to achieving ABM and reaching your ROI goals. 

Speaker


Group Leaders

  • Tina Katic-Michalos

    Tina Katic-Michalos

    Bright Horizons

    Community Group Leader

  • Christina Anderson

    Christina Anderson

    SaaScend

    Community Group Leader

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