There’s no denying a Pardot audit is essential to keeping a healthy account running smoothly. But what exactly should you be checking and how often should you perform an audit? Join us July 25th at 10 am EST to walk through how to audit your instance for optimal performance.
About this event
There are plenty of reasons we need to perform quarterly audits of our Pardot account. For example:
Avoid technical mistakes
To create a visual of your customers’ automated journey including entry and exit points
For reviewing and improving how leads are managed i.e. when they become sales-qualified and the processes for handing over to the sales team
To sense check that your scoring and grading models are still robust as your business grows and strategies evolve
So you can maintain a clean database that is accurate and healthy
To maintain a tidy and organized Pardot account
To uncover new opportunities to use your Pardot automation tool for improved lead generation and nurture
